The brand name of rice packaging design is Little Nyonya. The main object for this project is we want to make people always think of Little Nyoya first whenever they are in hunger. Target audience is for housewife and young generation. Rice has become a stable food in Asian country. Every household, either rich or poor, consumes a great quantity of rice on a weekly basic. Little Nyonya is a brand that make us feel like no matter housewife or young generation will think of Little Nyonya this brand when they want to cook. The brand story is "Think of rice, think of Little Nyonya!" Nyonya food also known as cuisine, is straits chinese food. It is an interesting mix of cuisine and malay dishes though to have originated from the peranakan of Malacca over 400 years ago. So, think of rice, think of Little Nyonya!