DSType Foundry's profile
Idem & Idem Display


A type family for contemporary editorial design
The design of Idem was completely different from all our other typefaces, not by chance but for necessity. With Idem we started with the lowercase italics, specially focusing on the "g" and "&" clearly inspired by the work of W.A. Dwiggins. The "g" was based on "A technique for dealing with artists" and the "&" was based on the Hound & Horn lettering. This staring point lead us to a contemporary, sturdy type family for text setting and a flared display version with tight spacing, contrasted strokes and straightforward italics.
Now available at dstype.com


Idem & Idem Display
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Idem & Idem Display

A type family for contemporary editorial design The design of Idem was completely different from all our other typefaces, not by chance but for n Read More

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