S I L K M O U S S E
Social Media Launch
Cadbury Silk always gives sweet surprises, in 2021, it gave its fans a new variant - Chocolate Mousse. It's the first Silk variant that offers a truly dessert-like eat experience - featuring the familiar Silk chocolate shell that encases delicious mousse within, turning every pip into a mini dessert. With its proposition 'Scoop into chocolate heaven', the campaign successfully made a sweet impression that gave an indulgent experience to the Silk admirers.
Key Visuals
Few initial options
Special expressive typographical lettering created for the product
Social Media Posts
one of the Pre-launch teaser
Thank you
