STB is a Ukrainian commercial television network and part of StarLightMedia broadcasting group. Today, the coverage area of the network is above 85-90% of Ukraine's territory. It is broadcast in all Ukrainian cities with a population greater than 50,000 persons. The STB is one of the top three channels in Ukraine for women audience.
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6d3037121030225.611f97aba0c63.gif)
BRIEF
Demography: target audience W35-45, big cities.
Values: orientation towards family values, active, conservative.
Their Problems: desire for love, recognition (husband, children, society)
and "dream crisis" - key psychological queries of TA with which the brand STB works.
Brand’s promise: empathy brings hope.
CHALLENGES
1. Strong branding;
2. Functionality;
3. Fresh and up-to-date beautiful design;
4. According to the marketing promise.
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5bc9d0121030225.61193e7227007.png)
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f52b9d121030225.61193c5a2bd5c.png)
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/760a23121030225.61193c5a2c2b7.png)
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/203cf0121030225.61193c5a2ca45.png)
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/41973a121030225.61193c5a2d138.png)
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/599360121030225.61193c5a2de90.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0cb901121030225.611faf7d40bb7.gif)
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![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/991d97121030225.61193ff4ab980.png)
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4cd904121030225.611932e55e012.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c9a7d9121030225.611932e47c728.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/14b8a8121030225.611fa0c795850.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/00d2b1121030225.611fa0c795f38.gif)
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/28775e121030225.60be8c5ad50ea.png)
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f5385b121030225.611f98b418c20.gif)
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8558df121030225.61e94cc6a9ad0.jpg)
achievements:
2021 Promax Global Excellence Awards, Best Brand Image - Rebrand – Silver Winner
Best Of — C-1 TV Channel – Visual Identity
Best Of — C-2 TV Channel – Logo
credits:
Core Сreative Team: Vadim Revin, Oleksii Riepik, Oleksandr Antonov, Mathew Babak, Zukentiy Gorobiyov, Andriy Naumenko
Motion: Vadim Revin, Matthew Babak, Andriy Naumenko, Oleh Domotenko, Oleksii Zolotukhin
Off Air/Digital: Zukentiy Gorobiyov, Andrii Kurylo
Motion: Vadim Revin, Matthew Babak, Andriy Naumenko, Oleh Domotenko, Oleksii Zolotukhin
Off Air/Digital: Zukentiy Gorobiyov, Andrii Kurylo
Project Art Director: Vadim Revin
Art Director STB: Andriy Aslamov
Font: Andriy Konstantynov Sound: Vlad Muzychenko
Showcase Editing: Vadim Revin, Oleh Domotenko, Oleksii Riepik
Idents: Vadim Revim, Alex Kotelnikov, Yaroslav Koval, Patrick Bennar, Yevgeny Tereshchuk, Andriy Aslamov
Design Director: Mikhail Babak
Creative Direction: Oleksii Riepik, Vadim Revin, Oleksandr Antonov, Zukentiy Gorobiyov, Vitalii Sak, Oleksii Ihnatiev
Producers Design Bureau: Natalia Bovshyk, Oleksii Patselyuk
Head of Design: Oleksii Riepik
Marketing Director STB: Tatiana Svetlova
Marketing Director Starlightmedia: Olena Martynova
General Producer STB: Ludmila Semchuk
Head of Starlight Broadcasting: Mitya Troitskiy
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3b8d17121030225.61e94cc6a9491.jpg)
![#Branding #channel #Creative #Design #ident #Logo #love #redesign #tv #wave](https://mir-s3-cdn-cf.behance.net/project_modules/1400/171cc0121030225.61167747100fe.png)