Indoor Interactive Ad for Dutch Lady Malaysia Campaign
This project was conducted during my Diploma. It was for the Interactive Advertising module. I was required to create an indoor interactive ad about the Dutch Lady Malaysia Campaign. The product I chose to promote during this assignment was the 'Dutch Lady +Protein'. There were two main events planned during the campaign and one of it was the vending machine activity.
The event planned was people need to search for vending machines by Dutch Lady in any Fitness Centre. They will need to play for the 'Whack A Pack' game in order to win prizes prepared by Dutch Lady. Therefore, I conducted the designs for the vending- machine mock- ups.
Image on the left was the first slide designed to let the people know that it was a game and what will they get if they play it. While the right image was the second slide which requires people to key in their names before the game starts.
The left image was the third slide which requires the player to tap on the hammer and start the game when he/she is ready. For the right image it was the fourth slide which was the 'Whack A Pack' game layout and the player need to whack on the Dutch Lady +Protein to score more points.
The left image was the last slide of the 'Whack A Pack' game when the game ends, the slide was to inform the player what he/she won and where the prize should be collected. The right image was the side design for the vending machine.
The mock-up of my designs with the vending machine planned during the Dutch Lady Campaign.
Finally, this was the mock- up gif that I planned to do for the event during the campaign.
