STREAM
...because coding shouldn't be a puzzle.
Branding | Campaign
In order to help teachers feel more equipped on the subject, ‘Stream’ was created as a class-room Coding resource. This campaign, ‘Stream: It’s Not a Puzzle,’ introduces high school students to the diverse and expressive nature of the coding field, promoting creative expression and fun interactions between the student and the content. Holding the key value of child-like curiosity and playfulness, this concept strives to break down the content into easily digestible lessons and activities. It engages students with its interactivity and fun visual language, being stress-free and uncomplicated. Unlike
a 1000 piece jigsaw puzzle.
Inspired by the language and glyphs of coding, a graphic language of abstract, organic shapes was formed. These shapes exaggerate, simplify and play with the formation of symbols. This visual language was then adapted into numerous different applications which make up the brand identity.