4 Sense Restaurant - Burger King Campaign

4 Sense Restaurant 
Burger King Campaign

Real food tastes better

Scenario
Burger King flame grill their burgers, make them to order, use 100% beef (no fillers or preservatives), cut tomatoes and onions fresh every day, use crisp lettuce, real mayo and no artificial anything!
Burger King is committed to removing all preservatives, colors and flavors from artificial sources from all the food he serves around the world and he is working hard to achieve this next milestone.

The Challenge
Develop an idea that communicates that 100% of Burger King menu is now 100% real (free of preservatives, colors and flavors from artificial sources) in a way that lands their most important belief: real food tastes better.
The idea should help Burger King cut through the sea of sameness of claims and truly get guests to think differently about Burger Kings taste and quality.

Target
We talking to 18-34 year olds who don’t think Burger King is cool. They don’t watch much TV, are skeptical of marketing claims, don’t visit Burger King as often as their parents, and seek out real and authentic experiences and brands (which they don’t associate with the ‘fake’ world of fast food).



4 Sense Restaurant - Burger King Campaign
0
14
0
Published:
Multiple Owners
Mariapia De Nicola