Naveia was born with an optimistic look into the future and a powerful intention to save the planet. Knowing we can only change the world together, the brand invites other people to wake up and act – before it's too late.
With no added sugar, preservatives or lactose, Naveia is an evolution from ordinary cow's milk. A more delicious, nutritious and sustainable oat based beverage, putting the environment and animals first. After all, the only thing "we really can't live without" is our planet.
To translate their purpose and sustainable mindset into the design, we have turned a simple package into an activism symbol. Each ritual with Naveia – whether it's breakfast, vitamin shakes, creating recipes or drinking it by itself – is also an invitation to be part of a fiber-filled revolution.
The original flavour package has blue and orange as its main colours. In the Barista version, made especially for blends with coffee, the silver colour appears as a premium element, connecting the design with the stainless-steel utensils used by baristas. The white ratio on the package, on its turn, reminds of milk and works an important code in the category.
Equipe Criativa:
Agência: Hardcuore
Direção Criativa: Breno Pineschi e Rafael Cazes
Direção Criativa: Breno Pineschi e Rafael Cazes
Direção Executiva: Renata Garcia
Estratégia: Felipe Teobaldo
Gerente de projeto: Fernanda Rodrigues
Gerente de projeto: Fernanda Rodrigues
Design: Carolina Pinheiro, Victor Jobim, Julia Aguiar e Bianca Melo
Texto: Jéssica Pádua
Produção: Débora Zapata
Animação: Paulo Simi
Fotos: Bruno Machado
