“Shater Honey” is the brand which needs no artificial identity or brand persona. The name of shater family was used as the brand ’ Honey and is actually owned by shater from small town in Algeria. They are well educated knows everything about bees and sells highest quality honey and desserts there is.
Despite being high quality product produced , packaging label did not communicate any of this information to a customer. In addition brothers were ready to expand product line and that means something had to be done.