For the final assignment of my Art Foundations:Systems class at the University of North Texas, I was instructed to create an exploration of a thesis that I created at he beginning of the semester. My formal thesis states that design is Art within itself and is indistinguishable from "traditional" mediums in terms of substance. To explore my thesis, I created a branding set consisting of a primary logo, brand standards, and typeface inspired by and for famed Constructivist artist Alexander Rodchenko.

For more information on constructivism, the Museum of Modern Art (MoMA) has a great introduction to both the movement and its artists here:

The Art Story also does a great job:

For more information on Rodchenko, MoMA again is a great resource:

The Logo uses Constructivist principles while emphasizing modern trends in personal branding. I used common shapes and lines to form the abstract lettermark, as the red "slash" and triangle are a loose interpretation of an 'A', while the black circle and middle bar are a 'Р', as Rodchenko is Russian is Ро́дченко. To ensure it remains legible in English, the slash runs through the circle to form an 'R'.

The colors come directly from Rodchenko's advertising and propaganda work, which consisted almost entirely of reds, off-whites, and blacks. I chose this specific palate because of the contrast and the idea that this could exist in either 1921 or 2021.

The typeface, constructed completely from scratch, exists both in the Latin and Cyrillic alphabets, and will soon be released with special characters. This all-caps typeface was specifically inspired by the aforementioned propaganda and advertising work of Rodchenko, as the specific aesthetic of early soviet type, stemming from the Russian avant-garde and constructivist use of metal type kits, is extremely distinctive and uniquely its own.

These are simple promotional materials, meant to examine how this branding would look in practice. The first image is a business card, while the other two would be advertisements for Rodchenko's work being shown at the Museum of Modern Art.