"Just A Joke" PSA on Bullying & Sexual Harassment
The poster is generated with the striking shades of red to create a sense of danger & emergent. The silhouette is highlighted with mean words that are used to belittle or disrespect woman. Then there is like a "duct tape" over the woman's mouth that says "Don't be so sensitive", which is usually said by people when woman get angry or upset over the things they say. The words "I am just being friendly" is on the hand to represent how inappropriate and uninvited gestures or touch are disguised as "being friendly".
The copywriting below "Everything is a joke until somebody gets hurt" is referring to how the mean and hurtful words and actions are always brushed off by people as mere jokes. They do not see the person hurting which is represented by the blood tear. Everything is ignored until someone breaks or decides to take their own life. Then only people start to blame or take action.
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