Creative Minds VI
Creative Minds is a software technology company based in Beijing, specializing in software development and product development, with a focus on recruitment system development and human resource services.
Customers repeatedly mentioned a key word in the name of the company "jump" - changeful, puzzle, thinking this multi-faceted invisible, no fixed rules. We start from the brand name, with the puzzle toy "magic rainbow circle" as the creative fulcrum, to build three arc. Using the changing "visible" "jump" line segment, to interpret the "invisible" "thinking". The auxiliary graphics extend the main logo graphics to ten different groups of graphics by randomly controlling the parameters of the arc, which not only echoes the characteristics of Creative Minds as a technology-driven company, but also adds to the whole recognition system.
Customers repeatedly mentioned a key word in the name of the company "jump" - changeful, puzzle, thinking this multi-faceted invisible, no fixed rules. We start from the brand name, with the puzzle toy "magic rainbow circle" as the creative fulcrum, to build three arc. Using the changing "visible" "jump" line segment, to interpret the "invisible" "thinking". The auxiliary graphics extend the main logo graphics to ten different groups of graphics by randomly controlling the parameters of the arc, which not only echoes the characteristics of Creative Minds as a technology-driven company, but also adds to the whole recognition system.
思维跳跃是北京一家软件类科技公司，以软件研发，产品研发为主，目标聚焦在招聘系统研发和人力资源服务领域。
客户反复提到公司名称中的一个关键词“跳跃”——多变，益智，思维本多面无形，无固定章法。我们从品牌名称出发，以益智玩具“魔力彩虹圈”为创意支点，构建出三段弧线。用不断变化“有形”的“跳跃”线段，来诠释“无形”的“思维”。辅助图形在主标志图形的基础上通过随机控制弧线的参数拓展出十组不同的图形，既呼应了思维跳跃作为以技术驱动为主的公司特征，又丰富了整套识别系统。
Client: 北京思维跳跃科技有限公司
Art Director & Designer: 行行珂
Art Director & Designer: 行行珂
Studio: 铜雀东南CopperBird STUDIO
Year: 2021
Finalists for the TOKYO TDC Award.
