DULUTH TRADING CO: WORKDAY WARRIOR
Is it an integrated campaign for Duluth's first-ever collection of business casual clothing? Is it the launch of a new sub-brand? That's been debated. But there's been no arguing about the results: Since the launch in 2019, Duluth's Workday Warrior Collection continues to rank among its top-sellers.
Launch Video, Earned 1M+ Impressions on Pinterest Alone
Catalog Launch Creative, Cover + Spreads
