Renting an apartment in Latin America can be a frustrating process. This is an industry that hasn’t innovated much in the last 50 years, where most listings are still handled by small mom and pop businesses and not all online platforms are optimized to be viewed on mobile devices.
Aptuno is an end-to-end marketplace for residential real estate that provides a seamless and efficient experience for buyers and landlords, using machine learning to reduce time-to-rent from five months to an average of one month.
We worked with the Aptuno team to establish a brand identity and voice that reflects the company’s modern approach to rentals, without feeling too much like they’re the new kids on the block.The platform currently operates in Bogotá and recently launched into Medellín.
Aptuno has experienced a ten-fold growth since its launch in July 2020 and is now looking towards regional expansion, starting with Mexico City.
CREDITS:
Creative Direction, Design, and Animation:
The Collected Works
