Barilla Pasta is Italy's No.1 pasta, it's a true authentic Italian pasta.
This campaign shows just how Italian Barilla is by merging iconic scenes with the iconic pasta, drenched in the Italian sunshine.
LINGUINE PASTA VISUAL - Venice
FUSILLI PASTA VISUAL - Tuscany
PENNE PASTA VISUAL - Pisa
SPAGHETTI PASTA VISUAL - Tuscany
Visual loops representing the depth of Barilla’s Italian background.
The films zoom into a little snippet of Italian life each time.
INTENSELY ITALIAN - Pinching the Pasta
INTENSELY ITALIAN - Italian Sunset
INTENSELY ITALIAN - Alfresco
Social media contents
This project has been honored with the 2022 Communication Arts Award of Excellence. It was also selected for the 64th Annual exhibition at the NY Society of Illustrators, received a Merit Award from 3x3 magazine, earned a silver Roses Award for the best poster, and was recognized as a chosen winner in the AI-AP 42 competition.
Client: Barilla UK
Bray Leino agency
Art Director: Debbie Button
Copy Writer: Alex Benyon
Creative Director: Nicola Roberts
Head of Production: Chris Harris
Producer: Katie Lock
Animator: Paul Whalley
Illustrator Rep: Salzman International
