A European wide, real-time, digital competition to celebrate the 100th edition of the Tour de France.

‘Conquer The Road’ asked Cyclists to share an image from their personal riding adventures with #conquertheroad. Using the Twitter, Instagram and Google Maps APIs, the images were pulled real time into an interactive European map, on the competition platform.

Prizes were awarded to the best cycling photographers at the end of every stage of the Tour, with 16 prizes awarded in total.