TOGIC ONE.
Multi purpose projector

FUFU BY DESIGN    l  2021


TOGIC ONE is a stylish projector product designed for Generation Z. Its unique design enables itself to flexibly adjust the direction its lens points to, without external brackets. This advances the user experience in daily scenes in function, and meets the stylish and personalized needs of Generation Z users in aesthetics.


Everyone may have a bedroom or living room in their own style. When they need to add a projector in there, the table or cabinet where the projector is placed may not perfectly match the projector to project images to the most suitable area. Therefore, (as shown in the picture) very often, we will see that users choose various auxiliary bracket, such as folding racks, tripods, hangers or etc., for the projector to adjust the placement of the projector and help it point to the correct area.
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Usually, the design of a projector will focus on the projector body itself.  But, after it set in a room, the "necessary" auxiliary bracket often undermines the integrity of the product design. Therefore, we believe that this is a good product opportunity gap to design a product for Generation Z users who pay more attention to personality and aesthetic expression.


How to integrate the "necessary" bracket with the projector product design and convey the quality aesthetic expression and user experience?​​​​​​​

Our solution is the TOGIC ONE projector which has a unique design stand part.


The decorative FIX PIN can be press through the “holes plate” bracket and be locked onto the rail designed on the projector body.  By using 2-3 FIX PIN, the projector body can be firmly fixed on a certain position.
By fixing projector in different holes, the user can, to some extent, raise or lower the body, and adjust up or down the direction that the lens point. Even erect the body to project images to the ceiling.
Meanwhile, the pattern that user fixing the PINs also can be a path for user to express their own personality.


The design of TOGIC ONE emphasizes the thinking of putting products into real use scenarios to deliver quality user experience, to convey quality product in function and aesthetics for Generation Z
TOGIC ONE
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TOGIC ONE

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