For years, DKNY's iconic skyline logo artwork has served as the unofficial entrance to New York City's Soho district. The logo has become more “fabric of the city” than corporate billboard.

Now, this quintessential New York fashion label is looking to draw inspiration from the Soho Wall and invite creators to design custom artwork, utilizing a brand-new D-K-N-Y logo. The new logo returns to the design aesthetic of the historic Soho Wall era – thicker, bolder and more in your face (like a New Yorker!) - reinforcing DKNY’s position as an innovative, cool and cosmopolitan brand.