Laboratoire Naturel is a Swiss company based in
Yverdon-les-Bains, Vaud, Switzerland.
The company is producing hygiene products for babies,
children and adults from all over the world.
The goal of creating the visual identity of the brand was to convey,
via colors and shapes, the feeling of pureness and quality that Laboratoire Naturel promotes through its production,
and also Swiss origin of the company.
- The logo is created on the base of the first letters of the company name.
Each letter is a combination of elements which together turn into “L” and “N”.
- The parts of the logo are an essential part of the corporate identity.
- Different patterns can be created using the 4 big corporate elements, i.e. in the 1st line.
Smaller pieces can also be used for the same purpose, see the 2nd line.
- The icons for the corporate usage are created only by using 4 corporate elements.
Corporate identity usage showcase