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郭元益禮盒《小樂曲》企劃與包裝設計 Planning& Package
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郭元益 X 鳳小岳 X 方序中 _ 禮盒《小樂曲》
Kuo Yuan Ye X Rhydian Vaughan X Joe Fang《The Blessing of Listening》


從鳳梨酥的風味挑選、造型設定、音樂的情境到包裝設計。
將祝福寫進風味,用樂曲引領味覺。

郭元益首度推出不只能吃也充滿聽覺享受的《小樂曲》禮盒,盒內一顆顆精緻小巧的鳳梨酥都如同跳躍的音符,六種不同風味伴隨著三首原創音樂依序品嚐,從聽覺、味覺、視覺、嗅覺、觸覺引領著五感起伏,讓吃餅配茶變成一個有故事性、充滿儀式感的體驗,在品嚐的同時也敲響情感記憶,呼應外盒設計上,宛如流動的河水與層層山巒的金色線條,當落葉飄動其中,如同音符在五線譜跳躍,經由分享而擴散,觸動漣漪般的感動。

《小樂曲》透過郭元益的創意與傳承,鳳小岳溫暖的歌聲,方序中細緻的設計,
共同傳遞了台式糕餅的味覺記憶與情感,也留下台灣糕餅品牌與台灣創意人共同激盪出來的美好火花。



Adding blessings to the flavor, music to the taste. 

For the first time, Kuo Yuan Ye launched a creative campaign, a gift box and music combo called “The Blessing of Listening”, which features bite-sized pineapple cakes of 6 delicious flavors together with the release of 3 original songs, written and performed by artist Rhydian Vaughan, to complete the sensorial experience. 
The enjoyable ritual of eating a piece of pastry while sipping a cup of tea is now taken to the next level with the addition of music. The memory-evoking song as portrayed on the box comprises a musical staff that stretches like a stream and golden lines that mimic the silhouette of a mountain ridge; the leaf-shaped pineapple cakes scatter like musical notes, rippling through our heart strings. 

The Blessing of Listening bring you Kuo Yuan Ye artistry, talent of Rhydian Vaughan and exquisite design by Joe Fang. Together they create loving memories and emotions of traditional Taiwanese pastry. 


郭元益 X 鳳小岳 X 方序中 _ 禮盒《小樂曲》

客戶 Client|郭元益 Kuo Yuan Ye
企劃與風味設定 Planning|方序中Joe Fang
音樂 Music|鳳小岳 Rhydian Vaughan
包裝設計 Packaging Design|方序中 Joe Fang @究方社 JOEFANGSTUDIO

郭元益禮盒《小樂曲》企劃與包裝設計 Planning& Package
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郭元益禮盒《小樂曲》企劃與包裝設計 Planning& Package

1k
12.1k
69
Published: