Get Your Guide - Bespoke Animated Typeface
Get Your Guide is the ultimate travel companion to book trips, tours and activities anywhere in the world. At the core of their branding is a custom typeface with lots of quirky elements, such as dashed and wavy lines. These elements subtly hint at treasure maps and give the brand it's playful character.
The typeface is called GYG Expressive and is based on GT Eesti by Grilli Type. By expanding on it with many stylistic alternates, a flexible system is created. Depending on the message and the medium, you can find the perfect balance by using just the right amount of expressive alternates.
Animating the entire character-set adds a whole new dimension to the typeface. Not only does motion make it more engaging, but the way in which the characters move tells a story of its own. Maybe it's a pleasant customer experience within the smooth motion? Or surprising shapes on new horizons?
Animating the entire character-set adds a whole new dimension to the typeface. Not only does motion make it more engaging, but the way in which the characters move tells a story of its own. Maybe it's a pleasant customer experience within the smooth motion? Or surprising shapes on new horizons?
