Nike launched a new Nike Free model: Nike Free 5.0. The most flexible shoe in history.
In order to communicate this unique attribute, we created an unique packaging.
In order to communicate this unique attribute, we created an unique packaging.
Nike presents: Nike Free Box.
A box 1/3 of the original size.
That surprised the first buyers.
And it showed the incredible flexibility of the new model.
Awards
Cannes Lions - Silver - Design
Cannes Lions - Shortlist - Promo & Activation
Cannes Lions - National Diploma
Clio Awards - Bronze
D&AD - Wood Pencil - Bronze
Ojo de Iberoamérica - Bronze
Desachate - Gold
The Dieline - N°13 of Best 100 Packaging of the Year
The Dieline - Gold - Packaging of the Month
Campana de Oro - Winner
Adstars - 5 Shortlist
