PLATO FOOD
As an exciting joint venture, two different companies came up with a new common goal - to bring people together with their new sharing bites and tapas so that everyone can connect with each other and share a special moment. Plato Food delicious and fun products can now be found across major supermarket chains in the Netherlands.
REQUEST
Plato Food came to us soliciting several different things to accelerate their branding and design, including fresh brand identity, style guide, product brochure, business cards, new website, and other visual assets. They first explained what their company core values are: novelty, variety, and sharing. The main challenge was to keep all the assets consistent to ensure users perceive the same brand essence across all the touchpoints while reflecting their values.
Plato Food's core values are novelty, variety, and bonding (when people share food with each other). Therefore, their website pages include dynamic animations. Additionally, we ensured a great display of the color palette frames handsomely the new look and friendly brand identity that our client was going for, across all their different visual assets.
