UNCAGING ASIAN MUSIC
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Music in Asia is dictated by western commercial music, traditional songs & pop idols. On the other hand, amazing talents from the streets of Asia struggle to get their voices heard. Instead of collaborating with a big name of the music industry, we created Tiger Jams, a platform that helps undiscovered artists stand out and connect them with their local audiences.
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SUPERCUT
We helped 6 undiscovered bands collaborate with other musicians, space designers, graffiti artists, illustrators, motion designers to create their first music videos. This is their journey:
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"Run, baby run"
A collaboration by MIRRR x Somkiat x Eyedropper Fill
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"Home to you"
A collaboration by Rozella x Darren Ashley x Flex
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"Do it"
A collaboration by Monkey Business x Polycat x Dudesweet
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"Adonia"
A collaboration by Donamarie x Tonick x Kenji Chai
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A 12 months project, 4 markets (Singapore, Thaïland, Malaysia, Mongolia), 12 concerts, 6 music videos, over 5 million views. But more importantly, we brought bands from the shadows to the international stage. Instead of always turning their heads to the West or the East, we got people to listen to their own local talents.
