"Baking Nights" is the branding project I developed for Adobe Live. I designed the visual identity and its applications for a - ghost kitchen - highlighting the importance of creating economic branding solutions for small businesses, a functional, attractive, and strong visual identity with an easy and affordable reproduction. Considering that since there is no establishment that speaks for the product, the packaging and delivery should be the face and presentation of the product itself likewise the importance of having presence and a good visual communication in social media.
Created from a personal desire of the client to bake at night, closely at home, the concept arises from "the little friends", thoughts and ideas that accompany you in intimate and creative moments, visually represented by little bunnies.
The game of lights and hard shadows is constantly present, as well as the color scheme inspired by the most basic elements of the bakery: flour, egg, milk, and sugar. The style is intimate with a jazzy background, melancholic, and fun at the same time.
"I made the decision to bake. Baking, because it began to keep me focused and calm."
You can review the visual identity design process in the link below: