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    A visual identity for Massey University Art and Design Graduate Exhibition, Exposure 2013. Focusing on the re-branding and promotional campaign f… Read More
    A visual identity for Massey University Art and Design Graduate Exhibition, Exposure 2013. Focusing on the re-branding and promotional campaign for the exhibition, this project encompasses everything from the marketing scheme to the design executions. Read Less
    Published:
Exposure 2013 
Massey University Graduate Exhibition 

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As one of the College's signature events, Exposure proudly showcases the work of emerging young artists and designers as they take the nextstep in their creative careers. Our campaign aims to emphasise how art and design subtly play apart in our everyday lives. We have created a logo with a flexible foundation that can be transformed physically 'frame' or simply stand alone.This frame is used in various environments to highlight the value of everydayobjects in the public space.

 
Exposure 2013 Brand Statement:-
To emphasise the importance of Art, Design and the creative process in everyday life.

 
  Client Requirements:-
- Work Exposure clearly with the BLOW festival
- Encourage a succesful VIP industry opening
- Easily guide the audience through the discipline sections and complicated buildings
- Fall between the directed budget
- Meet requirements on a weekly basis
- Enable the general public to 'understand what we do'.



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Dynamic Logo Type
Dynamic logo - the beginning of the visual rebrand
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Promotional Posters
Behind the scenes of the photoshoot, Massey University of Wellington's photography studio.
Final shots from photoshoot ready for design application.
Final poster series
Poster series found on Dunlop tce, Wellington.
More posters found throughout Wellington CBD.
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Wellington City Shop Installations

Installations was our way of displaying current students art and design work within locally owned Wellington stores, ranging from florists to art galleries. Our logo along with extra information was applied to the exterior of 10 store windows with vinyl.
 
The large blue logo captures the attention of those passing by and frames the work of art and design. We are putting our creations into the streets,into the public eye.
Applying vinyl to shop front windows late into the night.
Massey Alumni Nicole Linnell's wooden dress sits in the Walrus Gallery window on Taranaki st, Wellington.
Massey student Jake Fairweather's painting hangs in Daisy-A-Day storefront on Victoria st, Wellington.
Massey students Alex Burton, Kate Collier and Deanna Dowling's Fine Arts creation sits in Hunters & Collectors storefront on Cuba st, Wellington.
Close-up of the Exposure logo with extra information.
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Hype Video

The hype video is based on the concept of portraying 'behind the scenes' aspects of deisgn and art. Using the letters from Exposure to highglight the methods from the 10disciplines on offer at Massey University.

 
The hype video released on our social media sites and promoted by the students.
Song is 'VVS Stone', courtesy of Race Banyon (Eddie Johnston)
Huge thank you to the Director, Filmer & Editor: Bryn Fenemor
 
"Exploring and documenting the process of graduating students as they respond to a letterform, in the lead up to
  Massey's 2013 Graduate Exhibition. Shown on exhibit at Massey Exposure, and projected onto Embassy Theatre."

- Bryn Fenemor
Picture taken on Exposure13 opening night at the Embassey Theatre, Wellington, New Zealand

 
Thanks to all those that were involved

Director
Bryn Fenmore 

Artists
Louise Ashford
Ben Nienhoff
Anna Williams
Harriet Bowker
Olivia Jackson-Mee
John van Huenen
Morgan Ryan
Kate Whitley

 
 
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Social Media

Our social media campaign was a succesful platform to reach a wide range of audiences; keeping family, friends, industry and general public informed and excited. We used Facebook, Twitter and Instagram to build hype to the lead up of Exposure, where students and tutors shared 'behind the scenes' progress for the public to follow and respond to our posts.

facebook.com/masseyexposure?fref=ts
twitter.com/cocaexposure
instagram.com/cocaexposure#


The campaign is still underway, so there is more content involved to display. Our Twitter feed was used by students daily to show their progress and create discussions about their projects.

 
 
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Exposure Wayfinding

Where the public makes the connection with the blue frames and walk through the frames into the space of our creative minds.


The Main building consists of 5 levels (A, B, C, D and E) with various entrances, passages, doorways, stairways and lift options. The challenge of the interior signage was to guide the audience throughout the whole building to cover each section. Considering most visitors will have never been to this campus and new building, therefore need clear direction which standalone from the original buidling wayfinding but does not compromise or distract from the work on display.

 
Applying vinyl at the entrances to the Exposure Exhibition at Massey University of Wellington.
Entrance to the Exposure Exhibition.
School of Design Level B Entrance.
School of Art Entrance 1.
School of Art Entrance 2.
School of Fine Art Interior Wayfinding.
School of Design Level B Interior Wayfinding.
School of Design Main Entrance Level C Interior Wayfinding.
School of Design Main Entrance Level C Interior Wayfinding.
School of Design Interior Wayfinding Level E.
School of Design Interior Wayfinding Level E, Spatial section.
School of Design Interior Wayfinding Level E.
 
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Information Booklet
Exposure exhibition map

The facts sheet infographics was designed by Foundry Creative.
 
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Opening Night
Opening night for VIP, family and friends.
 
 
Thank you from our team

Ashley Pickett, Caitlin Gray, Jacob Marshall, Rhianna Field and Kate Whitley.

Thank you.