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OfficeMax
Reese Carpenter
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A highlighter atop our billboard will run over the news ticker above; thus highlighting the breaking news.
By dressing cleaning scaffolds as giant erasers, we achieve the illusion of the eraser cleaning the building.
Giant Wite' Out bottles placed in major cities during snowstorms.
Interactive banner
Drag the highlighter from out of the banner and highlight where ever on the page.
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OfficeMax
4
242
0
Published:
April 4th 2011
Reese Carpenter
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Reese Carpenter
New York, NY, USA
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OfficeMax
OfficeMax's The Power of Supplies Campaign. In this project my goal was to make office supplies fun, bold and most importantly memorable.
4
242
0
Published:
April 4th 2011
Tools
Photoshop
Apple MacBook Pro
Creative Fields
Copywriting
Art Direction
OfficeMax
Wite' Out
sharpie
highlighter
Copyright Info
Attribution, Non-commercial, No Derivatives
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