This is my creative idea as a response to a brief set by Chivas, as part of the D&D New Blood Quickfire competition Brief: Conceptualize an advertising campaign, especially for social networks, to attract new audiences: Millennials and Centennials (18-34 years old). The main focus of the campaign should be the Chivas Regal 13 range and the Chivas Highball. The campaign must show that whiskey is not just for adults, Chivas Regal can also be relevant to a young audience in moments of fun and friendship.