A series of illustrations that were created for the largest car market in UA- Auto Ria. Illustrations for the street advertising were part of the brand's advertising campaign. The set includes 6 illustrations with representatives of the target audience of the company and with the most common cars in the car market.
Proccess
Outdoor
In the outdoors, we wanted to talk about the reviews. Therefore, we have developed a series of illustrations with buyers who write honestly about cars, showrooms and sellers. it's a way to inspire people not to be silent when something goes wrong.
Faces
To diversify street advertising, different emotions were drawn for each character - happiness, bewilderment and anger. When a character is happy, he gives a good review to the seller (or store) and a 5-star rating.
Thanks for watching!
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