AutoRia. Checked by people
A series of illustrations that were created for the largest car market in UA- Auto Ria. Illustrations for the street advertising were part of the brand's advertising campaign. The set includes 6 illustrations with representatives of the target audience of the company and with the most common cars in the car market.
After the advertising campaign, the number of visitors to the site grows by an average of 5% per month, and the number of people who write reviews has increased by a quarter during the campaign. The top of mind indicator, ie the first brand in the category mentioned by a person, grew from 33% to 42% in 3 months of the campaign. Brand awareness has grown from 45% to 56%. You can see more about the advertising company here, on the Banda Agency website.
In collaboration with Banda Agency
Proccess
It all starts with sketches.
Outdoor
In the outdoors, we wanted to talk about the reviews. Therefore, we have developed a series of illustrations with buyers who write honestly about cars, showrooms and sellers. it's a way to inspire people not to be silent when something goes wrong.
Billboard design by Banda Agency
Faces
To diversify street advertising, different emotions were drawn for each character - happiness, bewilderment and anger. When a character is happy, he gives a good review to the seller (or store) and a 5-star rating.
Thanks for watching!
Open for freelance. Feel free to write me on alexandrovbrand@gmail.com 🍺
