Samsung CSR - Minus One Project, Global Awards Winner

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Cannes Silver Lion - Minus One Project by Samsung (Sep 2011 – Mar 2012)

✓ Minus One Project is a CSR Campaign initiative by Samsung Printers, is one such practical solution that helps people to save paper and eventually forests. This small change in the font size reduces the paper consumption up-to 50%. The project has been adopted by many Schools, Institutions, Offices, and changed people's habits. The Project has been well appreciated at all Advertising Festivals across the globe.

International Awards: The Cannes Silver Lions, Spikes Asia Silver & Bronze, United Nations Special Awards,
Cheil Global Gold Awards, Seoul, South Korea
ABBY Digital Gold Awards and also won The Best Campaign of the Year and Best Digital Film Awards from IAA Olive Crown.

Minus One Project - The Film

Minus One Project - Website and Social Media

Minus One Project - The Team

Cannes Silver Lion - Media

Spikes Asia Silver and Bronze

UN, New York Fest - Special Award for Environment

ABBY - Silver

Olive Crown Awards - Best Campaign of the year and Best Digital Film

The Big Idea -
Cheil's CSR campaign in a bid to help save the world’s forests. The campaign, which advocates smaller font sizes to reduce paper usage, has been created by the Indian creative team and adopted as a global best practice by Cheil offices around the world.

Minus One Project is an endeavour to sensitise the community about forest cover that is disappearing at an alarming rate. Much of this is due to mankind unwarranted demand for paper. Five million hectares of forests cover vanishes every year just to meet our everyday need for paper. A need we fulfill in a very careless and wasteful manner. By doing something as simple as reducing the font size of a document by 1 before printing, we can reduce the paper consumption for printouts considerably, almost up to 50 per cent. And that means lesser number of trees need to go under the axe. Just few seconds of effort will add years to forests.