hypha Studios is a symbiotic relationship between creatives and resources
a perfect system scenario, where many stores were closed due to online shopping, leaving these empty spaces wasted
this benefits local councils and local owners, as soon as the property is used, taxes are no longer charged for empty spaces
the name is taken from the Hypha that form the Mycelial network
basically, the hypha is responsible for providing communication and resources for the fungi
the symbol concept consists of 3 important parts
1. the logo was entirely created in an organic way, free of any grid or geometric shapes, after all the fungus does not use a ruler when it is growing
2. in addition to representing the hyphae itself, the symbol also contains the letter “h” in its minuscule and cursive form
3. aesthetically, the mycelial network is composed of several branches which are the hypha, based on this, the main focus of the symbol is composed of a branch, which starts from a single point being distributed
the font chosen for the brand was the Poppins Family
this font walk together with the details of the symbol, adding more firmness to the brand
the brand colors
the brand's colors was a peculiar decision, to give it an air of luxury and mordant, the color that stands out the most is black. green was chosen to bring in some of the fungus, making things more organic.
a pattern in the form of a fungus manifestation
the aesthetics of the pattern is basically formed by two large circles, that is, the artists and the resources. the unfocused style makes it look like the fungus manifestation
Thanks :)
