Liang Chin's profile

GUTS Chocolate Bar Campaign - Phase 1

Guts is a brand new chocolate bar in Taiwan. The products represents young, trendy, vibrant, active, momentum and courageous. Target audience are between age 15 to 25 years old that longed for hopes and dreams for the future. In order to make the product to take the market by storm, Guts has chosen Alan Ko as a their ambassador.
 
Alan represents a fine positive vitality and strength. He is a singer-songwriter, produced music like Hip-Hop, Rock and Rap. In this Campaign, the TVC tells the story of fame and how Alan Ko strive so hard to pursue his dreams. Whatever the difficulties or a major decision, with Guts chocolate bar, he has the guts to chase his dreams.
Phase 1
 
Outdoor Media & TV Commercial Series 
Hoodie
Leather keychain & Guitar pick
iPhone Case
GUTS Chocolate Bar Campaign - Phase 1
Published:

GUTS Chocolate Bar Campaign - Phase 1

GUTS Chocolate Bar Campaign

Published: