PIP Consulting LTD
Intro to the brand:
The company specialised in the Accounting + consulting solutions for businesses/individuals.
Scope of work
a.
Full corporate visual identity with two different versions of logo for using on different weighting or medium. When looking at the letter "I", we can also relate to IRD effortlessly. Since we are professional in helping clients to file for the taxes, the meaning of I are perfectly matched with our fields.
b.
After meetings and conversations with the founder of the brand, we get to know how does the branding meaningful to our costumer. Behind the company is a lady who made efforts and efforts. Considering at the tonality of the brand, shall be representing the person making it happen and what they values, we had chosen light and bright but cold hues. Two colours combined with white, using graduation and gently fuzzy outlines, avoiding dark shades. Meets up with the traditional impression of the industry while has the lightness.
^ % $ THANK YOU * & %
Galaxy Art & Science 2021
Project Director: Rain Zuo
Designer: Muzi Li Zhong
