Taltech – Tallinn University of Technology – needed to recruit fresh blood, students with exceptional talent and will to change the future. We created a 3-level recruitment campaign across all medias, including a chatbot with a better sense of humour than most Estonians.

Oh and... The campaign later went on to win the title of Aasta Turundustegu 2020 – Marketing Act of the Year 2020, so yeah. Not too shabby.