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poiret launching promotion materials

poiret launching promotion materials
2021 shinsegae international

shinsegae international's new brand, poiret, is a cosmetic brand that was inspired by paul poiret, the master of fashion design in the 20th century. we designed the promotional material to coincide with the launch of the brand. consisting of a brand introduction brochure and a product map, this promotional material was designed with a focus on materials and print processing to convey the impression of a luxury brand. 20th century fashion photography, drawing, painting, illustration, product design, etc. rich graphics related to paul poiré were matched with appropriate processing to create a promotional material rich in sights.

plan. shinsegae international, generalgraphics
art direction. moon janghyun
design. lee jiyun, lee seongwon
poiret launching promotion materials
Published:

poiret launching promotion materials

Published: