D- Fetch is an unique business optimisation platform built specifically for fitness club operators
Problem: how to give useful insights to fitness operators, enabling them to have a data-based decision-making, to optimise the management of their clubs, assets and people.
Solution: Developed Gymplanner - dashboard - a solution tailormade for the fitness industry. The platform pretends to solve real challenges within the fitness industry like Increase peak load capacity, optimise your equipment mix in order to meet peak demand, decrease member churn,
reduce equipment downtime, achieve operational excellency.
Thought data visualisation of sensors in the gym, the user can consume usage analytics, insights, and concrete recommendations on how to optimise your fitness floor, free weight areas, and stretching zones.
reduce equipment downtime, achieve operational excellency.
Thought data visualisation of sensors in the gym, the user can consume usage analytics, insights, and concrete recommendations on how to optimise your fitness floor, free weight areas, and stretching zones.
My role: I was the only designer on the project. I was involved in everything from defining the brand and personas, creating flows and wireframes, testing and creating final prototypes, as well as designing the illustrations.
Need to communicate across teams, and responsible for the lead of the project.
Need to communicate across teams, and responsible for the lead of the project.
After that, I proceeded with creating a flowchart showing how the platform would be organised. The stakeholders had some features in mind so I made sure to discuss them and include them in the plan.
Created the design system for the dashboard attending material UI design components
Overview of the product 01
Featured sections of the dashboard
Onboarding 02
Featured sections of the dashboard
Infographics 03
Infographics and charts are powerful tools to communicate data and insights, but they can also pose challenges for accessibility. People with visual impairments, cognitive disabilities, or low literacy may have difficulty interpreting them, especially if they rely on colors, shapes, or symbols that are not explained or labeled. So I decided to incorporate also textures and micro-interactions to be more clear to all user's.
Design System 04
Website 05
My last two weeks in D-Fetch I was redesigning the website, but the start-up was facing some changes of CEO, etc and so the implementation of the landing page didn't go further. But here follows bellow my design suggestion.
I also done the illustrations on dashboards and landing page, because I like to design to create vector art, as a way to improve the data visualisation. I also pay a lot of attention when designing infographics and the way I display the data.
Why? After all, isn't data all about numbers?
What I learn is that data visualisation isn't just about numbers. It's about representing these numbers in a way that makes sense to the user, and also helps them make decisions. When we design for data visualisation, we're reducing the strain of going through bulky amounts of data for our users, and generally making their lives easier.
Final Thoughts 05
Being a designer at a startup is not easier or more difficult than being a designer at an accomplished, more established company. The pros and cons are largely the same. You still have to sell your design. You still have to convince stakeholders to follow your advice and invest in your design skills.
There are a few things I have noticed during my time at a startup.
Your design will not be pretty…at first.
Your design will not be understood…at first.
Stakeholders prefer working software over good looking software…at first.
These points are not that different at ‘regular companies’, so you should not be too worried at this point. However, there’s one big difference. Pace. Things change very fast at a startup. Things have to be done very fast also. That’s because everything is new. A lot needs to be established. And you have a lot of space to grow as designer, you need to take initiative, learn and take ownership and test, test. You will grow a lot.
It is crucial to test your design as soon as possible. Your startup has an idea. It is going to disrupt the world as we know it. You need to validate the startup’s idea to see where you have to go, design-wise.
I've learnt a lot during the process, and become a better designer. Loved the fact that is a very high pace, there is space to hear different hats and communication is easier, because the hierarchies are more flat and teams smaller.. It can be a lot of fun and I'm super grateful for this experience. My second experience in a start-up :)
Thanks for watching
