Bad Dad Brewing was looking for a way to introduce themselves to the people of Indianapolis, which is a new market for them. We thought wrapping outdoor boards in symbols of fatherhood would be impossible to ignore. Tube socks and underwear have both been symbols used by Bad Dad in the past, but we also thought this would be a good step in the direction of owning socks and whitie-tighties as part of their brand.
for Bad Dad Brewing Co
Creative Direction: Ryan Abegglen
Art Direction: Adam Johnson