What is climate neutrality? Explain this concept and how it works requires a long explainer video with a lot of detailed information. In this second collaboration with European Greens we wanted to convey all that content in a simple, clear and very visual way, easy to understand for the viewers. But we also wanted to move away from data and figures, from a usual motion graphics video. So we opt for figurative scenes and this carefree and organic art direction, with irregular strokes and animated textures.
Script: European Greens. Direction and production: Offbeat Estudio. Producer: Sonia Ramos (The Mushroom Company). Storyboard: Checa C.S.. Art direction and illustrations: Checa C.S. Animation: Franco Rampoldi, Checa C.S. Editing and compositing: Pablo Crespo. Voice over: Elaine Wise (Agencia de Locutores Internacionales). Client: EUROPEAN GREEN PARTY