CINEPOLIS LUXURY CINEMAS
WE WERE ASKED TO LEAD THE CREATIVE STRATEGY FOR THE U.S. LAUNCH OF THE CINEPOLIS LUXURY CINEMA BRAND.
The first of it’s kind in the United States, we defined the message and made the experience come to life. From wayfinding and packaging to the website and pre-movie instructional animation, our work established Cinepolis as the leading luxury theater brand in Southern California.