Based on sugar highs and tablet games, MTV Millennial Awards is an audiovisual reactive celebration of self-expression, diversity, music and connection. For this non-traditional motion graphics package, we developed a complete library of items that unfold unique audio responsive scenes. We worked closely with our friends of Facil Music to create what we called the "magnetic voices” idea, using samples of young voices as the main resource.
MTV Millennial Awards is mostly focused on digital experiences and social networks. Internet world loves cats as much as we do, so we deliberately designed the trophy: an incandescent pink cat.