Concept, Direction, Animation, Art Direction
Lollipop fever, bubble tea, tablet games. If you truly believe that cats have to rule the town, and your internet connection is your only line of communication with the world, then this is for you. 
Based on sugar highs and tablet games, MTV Millennial Awards is an audiovisual reactive celebration of self-expression, diversity, music and connection. For this non-traditional motion graphics package, we developed a complete library of items that unfold unique audio responsive scenes. We worked closely with our friends of Facil Music to create what we called the "magnetic voices” idea, using samples of young voices as the main resource. 
MTV Millennial Awards is mostly focused on digital experiences and social networks. Internet world loves cats as much as we do, so we deliberately designed the trophy: an incandescent pink cat.

Show Excerpt