Docho's
Docho's is a fast food restaurant that sells gourmet hotdogs inspired by the cuisine of the different cultures of the world. The brand is characterized by operating guided by its mantra “Seek New Adventures”, and challenging its consumers to venture to travel the world and share new stories with friends through the particular flavors of their hotdogs.
Docho's is a fast food restaurant that sells gourmet hotdogs inspired by the cuisine of the different cultures of the world. The brand is characterized by operating guided by its mantra “Seek New Adventures”, and challenging its consumers to venture to travel the world and share new stories with friends through the particular flavors of their hotdogs.
Inspired by the adventure and the recondite flavors of the world, Docho's sought to reinforce its philosophy of selling something more than hotdogs, through a visual identity that is challenging, dynamic and unique for its consumers. In that sense, Docho's invites their community to try new flavors and venture out of everyday life and the monotony of each day through the Seek New Adventures experience.
To achieve this, the color palette of the brand was limited, so that the visual communication language was more iconic and forceful, in addition that it gives the brand more personality through lettering and personalized illustrations that were later applied to the kiosks, packaging and restaurant stationery.
To achieve this, the color palette of the brand was limited, so that the visual communication language was more iconic and forceful, in addition that it gives the brand more personality through lettering and personalized illustrations that were later applied to the kiosks, packaging and restaurant stationery.
Photography Santiago Hernández
Docho's / Branding / 2015—2017
