Designed by h3l™
RAPPI™ Brand Book 2.0. V2.
Challenge:
In order to achieve the implementation we will focus on defining a consistent and coherent execution expressed on a Brand Book 2.0.
Objectives:
Define a graphic identity that we will be used across paid and own media in a consistent way.
Unify the way the brand identity assets are being used.
Clarify and simplify the current graphic system.
Define design templates for each channel.
Increase the design team´s efficiency in terms of outcome (quality and quantity).
The result was a multi-platform language that reflects the concept ¨symbology¨. The rigorous study of the elementary aspects of the applied morphology and the fusion of this analysis with the current communication codes of the brand resulted in a set of executions of great versatility and power as the basis for the new personality of RAPPI™.
RESEARCH + MOOD
CONCEPTUALIZATION
OMNI-APP
