Brand Identity design for a creative studio based in Cairo
Alwekalah is arabic word mean the agency
Alwekalah is a place to creat ideas
Created  a clean and simple arabic logo with bold and modern touches,
and a collection of stationery that reflects the brand's focus on creation .

notice: approved logo were just the arabic type word without the circle shape

CONCEPT
Typography / a word in arabic related to a place in english mean agency

Symbol Iconic / representation of the creative process itself, give shape to thought, creation, 
Circle Shape / intellectual dimension, completeness, harmony
sketchy Hand writing / proces of creation ideas (think, put and kill) 
Color Red / energy, competence
 

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