Group members (from left)
Loy Zhen Yi _ Show Kim Chiaw _ Carlesa Boo _ Lim Wen Yi _ Loo Jun Wei
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Loy Zhen Yi _ Show Kim Chiaw _ Carlesa Boo _ Lim Wen Yi _ Loo Jun Wei
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Client
Sunway Group
Corporate Identity System (CIS)
Logo and Trademark
-Briliant coloured typeface and italicised fonts illustrate the Group's continues commitment in its pursuit for excellence.
-Intertwined hands donates unity, teamwork and one shared vision.
Slogan
-Our People, our strength.
Vision
-To be the leading regional property-construction group.
Mission
- Innovating to deliver value.
- Building synergistic and sustainable relationships.
- Achieving highest standard of quality and excellence.
Vision
-To be the leading regional property-construction group.
Mission
- Innovating to deliver value.
- Building synergistic and sustainable relationships.
- Achieving highest standard of quality and excellence.
Stationary , Bussiness form & Brochures
Typography
Group Brand Marketing & Communications (GBMC) has recently launched Sunway's NEW Corporate Identity (CI)
1- A horizontal Sunway Logo version.
2- A white sign off consisting of the horizontal Sunway logo version and a gradient bar across all marketing materials.
3- An official font typeface "Univers" has been introduced. It will affect items such as stationery, letter head, name cards etc.
4- A new PowerPoint presentation template has been introduced as well based on the new CI.
1- A horizontal Sunway Logo version.
2- A white sign off consisting of the horizontal Sunway logo version and a gradient bar across all marketing materials.
3- An official font typeface "Univers" has been introduced. It will affect items such as stationery, letter head, name cards etc.
4- A new PowerPoint presentation template has been introduced as well based on the new CI.
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Organisation Chart
Sunway Group
Sunway Group is a well-established real estate company in Malaysia. It encompasses 12 business divisions
• Property • Trading & Manufacturing
• Construction • Building Materials
• Hospitality • Quarry
• Retail • Leisure
• Healthcare • Commercial
• Education • Real Estate Investment Trust (REIT)
• Property • Trading & Manufacturing
• Construction • Building Materials
• Hospitality • Quarry
• Retail • Leisure
• Healthcare • Commercial
• Education • Real Estate Investment Trust (REIT)
Philosophy
‘Business with a heart’- Giving to the community it serves through its awardwinning corporate responsibility (CR) initiatives chiefly championed by Education, Healthcare and Sustainable Community.
It is a highly sought-after place to live, work, learn, play and shop, and stands as the only integrated resort city in Malaysia, epitomising Sunway’s trademark “resort living within a city” concept.
• Malaysia’s Top 10 property developers
• Formerly known as Sunway City Berhad.
• Combination of dynamic and integrated property
• Consists of both Property Development and Property Investment divisions.
• This has enabled the Group to enjoy a high-growth Property Development division and a stable base of income from high-yielding investment properties.
‘Business with a heart’- Giving to the community it serves through its awardwinning corporate responsibility (CR) initiatives chiefly championed by Education, Healthcare and Sustainable Community.
It is a highly sought-after place to live, work, learn, play and shop, and stands as the only integrated resort city in Malaysia, epitomising Sunway’s trademark “resort living within a city” concept.
• Malaysia’s Top 10 property developers
• Formerly known as Sunway City Berhad.
• Combination of dynamic and integrated property
• Consists of both Property Development and Property Investment divisions.
• This has enabled the Group to enjoy a high-growth Property Development division and a stable base of income from high-yielding investment properties.
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Research Outcome from Office Employees
Important Office Areas
According to research,
Research Outcome of Customers’ Preferred Showroom
Important Showroom Areas
According to research,
-Most customers prefer futuristic or minimalistic atmosphere.
-Showroom affects the customers’ buying will.
-Neutral and nature colours were the preferred showroom colours.
-Showroom affects the customers’ buying will.
-Neutral and nature colours were the preferred showroom colours.
