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Don't drink & start a league
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What happens when 15 major football clubs try to create their own "Super League"?
It happens that it's Heineken's turn to take the field.



The day after...


A few days later...


Ultimately...


Milos Obradovic and Mihnea Gheorghiu (Publicis' GECDs) interviewed by Campaign:
"How Heineken landed a delicious smackdown on the European Super League"

Credits

Agency: Publicis Italy
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Directors: Mihnea Gheorghiu and Milos Obradovic
Global Creative Director: Sandra Bold 
Creative Supervisor: Marie Poumeyrol
Associate Creative Director: Nico Gonzo Carrassi
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CHEERS!


Don't drink & start a league
339
4.8k
23
Published:

Don't drink & start a league

What happens when 15 major football clubs try to create their own "Super League"? It happens that it's Heineken's turn to take the field.
339
4.8k
23
Published: