REBRANDING
'The Incredible Arts'
One of the problem statements shared by the client was that the current designs they had didn't translate well.
They weren't premium enough and they didn't speak the same language and didn't communicate the essence
of the brand to the target customer.
Here below are the initial designs that were used for the brand.
THE ASK
to rebrand 'The Incredible Arts' by giving it a new visual identity that was more suited to its target audience.
By doing a deep dive into the brand and spending some time with the founder, I worked on revamping the representation of the brand and also making the designs scalable, as multiple teams and individuals would be contributing to this brand in the future.
I also ensured that the style guide was comprehensive enough to be understood
by content creators with different experience levels.
