Aniwell - Pet Food
Aniwell is a brand that, with love, takes care of People and Four-legged Friends and the request of this project was to carry out the restyling of the Logo and the packaging.
The main goal was to communicate a healthy, genuine and concretely positive image, showing its more reliable side linked to the biological value in the cleanliness of the brand, and the more energetic side in the narration of the product, through illustrations, typography and colors . Thus creating a light communication and direct relationship with the consumer while respecting the reliability of the brand.
The brand must be fresh, vital and communicate a sense of immediate well-being by transmitting the positive energy embodied by the brand.
The main goal was to communicate a healthy, genuine and concretely positive image, showing its more reliable side linked to the biological value in the cleanliness of the brand, and the more energetic side in the narration of the product, through illustrations, typography and colors . Thus creating a light communication and direct relationship with the consumer while respecting the reliability of the brand.
The brand must be fresh, vital and communicate a sense of immediate well-being by transmitting the positive energy embodied by the brand.
Illustrations by Shut Up Claudia
Commissioned by Nascent Design
