Caliente



BRAZIL ⏤ PERSONAL PROJECT ⏤ MAY/JUN 2021

Caliente is a playlist of the latest Reggaeton hits, which seeks to satisfy fans
of the genre as well as attract new ones.

The world-famous artists - Rosalia, Anitta, J Balvin, Bad Bunny, Karol G and others - stand out for their personality and their songs have sexy and catchy beats. The central idea of the visual identity is that in Caliente, everything slips and flows, representing the catchy rhythm of the music.

We work with the concepts of movement, fluidity and personality. The Pearl Tan typography used in the logo carries the concepts of movement while bringing elegance, embodying the playlist' atmosphere and the artists' aesthetics. Integrating the system,
the abstract form of fire helps to visually translate the word Caliente.


The result is a visual identity that expresses the concepts
in its elements with a lot of movement, fluency and warmth.


Team: Luma Cabral, Mariogogh & Tullio Cunha.
Consulting: Carlos Bocai & Julia Aguiar.

aprender.design
Poster Track
Caliente
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979
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Published:
Multiple Owners
Mario Gogh