A Skarma Project.
India Is involves two extremely popular forms of communication and content – Photography and Video.
The Ministry of External Affairs (MEA) wanted to find new ways through digital media to shed light on the ‘Soft Power’ of India.
Skarma conceptualized, created and executed the first-of-its-kind Global Video Challenge, which encourage participants to share with a global audience their perception of “India Is…” The content promoted by this platform was generated by the Indian public, visitors of India and Indian enthusiasts the world over.
To direct and design the brand's outreach material, event spaces, merchandise and social media image.